It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres‘ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...

Add Yahoo as a preferred source to see more of our stories on Google. AMC plans to shorten pre-show ads, a source says. Get the show on the road, AMC says. After the company's decision to extend ad ...

Last month, in a deal with National CineMedia, AMC added more ad time in an effort to earn more bucks. Studio executives raised their pitchforks in anger, especially after AMC made it known to ...

AMC Theatres has blocked an AI-generated short film from screening at its cinemas, amid an ongoing debate over the use of generative AI tools in filmmaking. The nation's largest theatrical exhibitor ...

On Tuesday, Bloomberg reported that AMC Entertainment Holdings Inc. (NYSE:AMC) reversed its stance on pre-movie commercials and reached an agreement with National CineMedia Inc. (NASDAQ:NCMI) to run ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...