This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Your guide as we explore the topic is our guest, Discuss chief strategy officer and co-founder Jim Longo, who has 30+ years of ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Imagine you're a chef, and you've just created a new dish. You think it's a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

The B2B buyer journey transformation was underway even before the pandemic; Covid-19 merely fast-forwarded and cemented the rise of digital buying behaviors. According to Gartner, 80% of B2B sales ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

B2B and B2C businesses play in two very different worlds. Even when sales and marketing teams work in silos in a B2C environment, brand familiarity and straightforward purchase decisions are often on ...

BASINGSTOKE, England--(BUSINESS WIRE)--A new study from Juniper Research has found the transaction value of B2B cross-border payments of all payment types will exceed $42.7 trillion in 2026, from $34 ...

BASINGSTOKE, England--(BUSINESS WIRE)--A new study from Juniper Research has found the global transaction value of the B2B payments market will exceed $111 trillion in 2027, from just over $88 ...