Cognitiv, the leading advanced performance partner powered by deep learning, today announced its full-funnel CTV solution has delivered a 19% lift in customer lifetime value for Fanatics Sportsbook.

BIScience, the company behind the AdClarity ad intelligence platform, has expanded its connected TV coverage to 19 additional countries, bringing total tracked CTV ad spend to $70 billion across 20 ...

NEW YORK and SAN JOSE, Calif.— Fox Corp. announced today that it is acquiring Roku, the world’s leading connected TV platform ...

Comprehensive suite provides a single global access point for high-attention formats and measurable results - from brand storytelling to bottom-line performance.

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

Russhabh R. Thakkar of Frodoh reveals a significant gap between CTV viewing growth and ad spend in India, urging brands to ...

Across forums and discourses, the promise of better targeting, measurable audiences, cleaner attribution, and far greater ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Against that backdrop, Magnite just rolled out a new integration with data validation provider Truthset on Thursday that ...

The collaboration aims to make CTV inventory easier to discover, evaluate and buy by giving advertisers greater visibility ...

Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...