As specimens of mass media, printed catalogs and magazines no longer hold the same proud sway they did in the bygone eras of Sears Roebuck and Life. But, that doesn’t mean they’re no longer relevant - ...
When it comes to physical format and production processes, catalogs and magazines have always been more alike than different. The introduction of the "magalog" concept extended the overlap to content ...
REI pivoting away from a print catalog to a print magazine follows several marketing trends. Fellow retailer Ikea last year announced plans to release fewer catalogs in favor of a digital push that ...
Flipboard is inching into Pinterest’s territory today with the launch of a new “shopping” category which allows e-commerce brands turn their online stores into flippable, shoppable catalogs, complete ...
Golf Digest magazine is taking a swing into the catalog realm. In June the Wilton, CT-based division of Advance Publications launched the 36-page Golf Digest Pro Shop catalog with a mailing to fewer ...