Despite an almost universal commitment to improving customer engagement, brands are still falling short of offering a truly connected customer experience (CX). Whether it’s a targeted online ad ...

When one takes a flight and doesn't purchase wifi, they may find themselves feeling like they’ve been on another planet for a few hours. In fact when the plane lands the passengers participate in an ...

Featuring insights from Salesforce leaders, the webinar explored how unified platforms, real-time data, and AI-powered ...

When the pandemic hit, everyone had to pivot––and fast. Employees shifted to remote work, schoolkids were suddenly home all day, and businesses had to transition to an all-digital world overnight.

The deployment of rep enablement technologies from automation to artificial intelligence (AI) can boost the efficiency of customer service representatives (CSRs) and help save money while improving ...

With a surplus of options for a single product and the associated competition in the market, the aim is to create unique customer experiences. Unlike before when products were only expected to perform ...

Although evolving technologies like generative AI promise to elevate their experiences, customers are wary of the risks involved, according to the sixth edition of Salesforce's State of the Connected ...

Today brands are competing for both mindshare and dollars — and consumers aren't giving everyone equal attention. Since most consumers can list the top five brands they love buying from, and the ...

As consumer expectations rise, fuel retailers are discovering new ways to transform the pump-side experience into meaningful, ...

REDWOOD CITY, Calif., Sept. 22, 2020 — Reltio, an award-winning software-as-a-service (SaaS) company helping innovative Global 2000 companies win in the experience economy, today announced the ...

The fourth edition of Salesforce’s Connected Customer survey also highlights that customer experience remains top of the agenda, but that standards have risen as a result of COVID-19. The COVID-19 ...

Salesforce has published the fourth edition of its State of the Connected Customer research report, an annual study of how customer expectations and behaviors are changing as businesses, technology, ...