Customer experience protects brand equity. In fast-shifting markets, CX is the mechanism that sustains trust, reinforces ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chad Engelgau Adtech is ...

Cheap money masked bad decisions. Now growth must prove itself — and customer experience is the clearest signal left.

Your customer's journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer's point of view.

Opinions expressed by Entrepreneur contributors are their own. Most small- and medium-sized businesses embrace an alchemy of traditional business measurements. These include — but are not limited to — ...

In my first article of this series, I shared my thoughts on how much reliability (availability, performance and security) matters to a digital business. In this article, I will cover the pressures ...

Customer experience in 2023 looks different than it ever has before. With a looming recession, changing customer preferences and priorities, and new technology, CX teams have incredible opportunities ...

Although evolving technologies like generative AI promise to elevate their experiences, customers are wary of the risks involved, according to the sixth edition of Salesforce's State of the Connected ...

Retailers differentiate their brands from the competition through product assortment, price and quality. Customer experience matters, too — particularly when it comes to return policies. Part of Maine ...

The holiday season is approaching, but many Australians are still spending cautiously and looking for value as cost-of-living pressures bite and real incomes stagnate. Here, Jeff Wang, with Fiona ...

Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper transformation—especially in customer experience. Unlike traditional AI, ...

90 percent of consumers are less likely to buy from a brand again after a poor online shopping experience Körber’s 2023 State of Shipping and Returns Survey reveals that 70 percent of consumers have ...