First, make your main point, suggestion, or request, they advise. Then follow it with a “because” explanation. For example, “I need you to do this because … ” or “This new concept will work for us ...

Persuasion is a controversial topic in today’s world. Some worry that it can easily slide into manipulation. Others are against imposing our ideas on others in a domineering way. These concerns are ...

Learning to effectively disagree with others can build stronger relationships. Many situations arise in everyday life where individuals must express disagreement, whether it’s about making pivotal ...

In a team meeting, your co-founder Christina keeps harping on the one moment of the presentation where she feels like your team lost a prospective client’s interest. You see her point, but you are ...

Virtually all of my clients over the years have shown a strong desire to persuade others that they're right, moral, and worthy of admiration, or at least acceptance. Their usual explanations of why ...