The idea of going back to the office is one that's likely to inspire mixed feelings. You'll likely be mentally preparing to make a lot more small talk with humans that aren't your flatmates. But also, ...

Now that the return to the offices is progressing little by little, the dating app Tinder decided to relaunch the 'work mode'. This allows you to search for a partner from your computer without anyone ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Just as many people are tentatively resuming ...

We all talk about it, some of us use it - but what exactly is Tinder and how does it work? If you’re not signed up to some kind of dating website or dating app, chances are at least one of your ...

Today, Tinder launched Tinder Social, which means you can now go out in groups — you can create them, meet new people, and plan a fun night out — platonically (or not). But how does Tinder Social work ...

See how we separate projection from authenticity in The Direct Message methodology. You’re scrolling through Tinder—not just for potential matches, but as a marketer eyeing seven-figure‑scale reach.

A friend of mine got me into the Tinder game in 2014, when the app was at its peak with a billion swipes per day. I downloaded the app and was hooked. My first night I stayed up until three in the ...

Tinder’s “Rewind” functionality just went live, finally giving users the ability to go back in time and swipe right instead of left. The “Rewind” feature is included in the premium tier of the service ...